AmelyAmely

Amely set out to compress the usual way of finding a commercial director - scattered recommendations and reels - into an instant, brief-matched shortlist from a roster of a thousand directors. Ahead of that full search product, Amely needed a credible two-sided front door: a place for directors to list themselves, and for the people hiring them to join the waitlist.

With the matching engine and director roster still being assembled behind the scenes, the immediate problem was sequencing: get a genuine, on-brand waitlist experience - both sign-up paths, the account shell it would grow into - in front of real visitors before the announced launch window, without it reading like a placeholder holding page.

• Designed and built the two-sided landing and waitlist flow - separate sign-up paths for Directors and for people looking to hire one.
• Built the account and login scaffolding the full search product will grow into after launch.
• Implemented the light/dark themeable shell matching Amely's brand.
• Iterated with the founders as positioning and copy evolved, and delivered the waitlist to the timeline they needed ahead of the full launch.